Premier Fitness was re-branding from their former name and required us to help them develop a very simple and clean logo for the business. As well as a website where customers would be able to get the necessary information. They wanted the logo to be very basic and nothing hard out, or involve anything that could potentially make some customers think the gym is something it is not (as the previous brand had a reputation of only being for bodybuilders). Zaid was under-going renovations at the same time and needed everything done in a budget.
1. Research the industry to understand the type of customers the business will target and deal with
2. Check competitors
3. Properly speak with Zaid to understand what personality he wishes to portray and what information he wants on his website
Using the infomration from research and discussions we came up with two very simple logo as per Zaid's wishes.
Further we were able to use these logos and information to develop a very basic website that he required to share the information he wanted too
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